Marketing Tip #1: Business cards

Chances are that you have a stack of business cards that you have collected in the past, either from a networking function or a meeting. Do you remember what you have done with any of them? This stack of business cards is a gold-mine for your business...how you say? Out of these cards may be new clients, strategic partners, new vendors or maybe a new employee.

Start out by making a few categories that you can put each card into--strategic partner, prospective client, vendor, etc. There will probably be a few others that you can include but begin to place the cards that belong to each category. In each category, pick the top five candidates that you have the greatest chance in achieving your objective. In the strategic partnership, these five may be contacts that can help you expand your service or product offering. The vendor category may be contacts that can help you optimize your cost. An so on and so forth...

This will afford the ability to identify some "low-hanging" opportunities that you may have not previous been aware until you took a look at your contacts.

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