Five Marketing Planning Topics

Well, it is now October and most companies are planning their marketing activities for 2010. As you plan, the following are topics that you should consider evaluating and integrating into your marketing activities for 2010.

1. Social Media This is an important topic that you must consider as inbound marketing has contributed significant growth to those companies who developed a cohesive plan.
2. Website Have a look over your website and determine if there are any weaknesses in the content. There is a difference between a good website and a great website...if you lose your audience when they arrive at your homepage, it will be difficult, if not impossible, to bring them back. Also, visit Grader.com and you can grade your website, blog, twitter, and many more.
   
3. Metrics Did you measure that right aspects of your marketing in 2009? Consider looking at internal and external metrics. Are you using Google analytics? If not, sign up, its FREE.
4. Webinars These are great educational tools for your customers. It is cost-effective and you can accomodate your customers or prospects schedule. Consider having multiple topics.
5. Surveys Prior to the end of the year, conduct a survey of your existing customers. Utilize this data to strengthen your planning for 2010. Ensure that your survey is focused on a specific topic.

This should help you to get your creative juices flowing. Happy planning!