Contrary to traditional advertising thinking within the small-business world, there are actually many opportunities out there that exist that do not break the bank. And one of those options is press-releases. This is probably one of the most underused tools among small-businesses, primarily because they are not well understood.
Press-releases, if used properly can be a powerful tool to boost the presence of your business in your target market. With most press-releases you can target an audience locally or globally. With the ubiquity of the internet, you are able to target with precision on who you want to hear about your new business or product. It is most effective, however, to target your audience with specificity as your press-release will get more attention from the media, whereas if you cast a wider net and attempt to capture all markets and regions, the likelihood is that visibility will decline.
There are several reasons for utilizing press-releases and this may include the announcement of a new office, new product or service, an event involving your business, new employee or better yet any business awards that your company has been recognized with for the year. Ensure that the press-release is one that will capture the eye of the media as they have a slew of releases that stack on their desks to review and it is essential that you keep your message dynamic and exciting.
Here are a few websites that provide you with a portal for Free press-releases. Take advantage of these and put a plan together for your company to integrate press-releases in 2010 as a component of your marketing plan.
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